CERTIFICATE IV IN ADVERTISING
This qualification is suitable for those who use well-developed advertising skills and a broad knowledge base in a wide variety of advertising contexts.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior advertising practitioners.
Course duration : 32 – 47 weeks
Assessment : A variety of assessment methods form part of this course including written assignments, presentations, portfolios of work, role plays and projects.
Awarded by : Australia Institute of Business and Technology – RTO Code 41138
DIPLOMA OF ADVERTISING
This qualification would apply to individuals with various job titles including account managers, creative directors, copywriters and account planners.
Individuals in these roles would possess a sound theoretical knowledge base in advertising management and demonstrate a range of managerial skills to ensure that advertising functions are effectively conducted in an organisation or business area.
Typically they would have responsibility for the work of other staff and lead teams in conducting advertising campaigns
ADVANCED DIPLOMA OF ADVERTISING
This qualification reflects the role of individuals who provide leadership and strategic direction for the advertising activities of an organisation.
Working as account directors, account planning managers, client services executives / directors, these people analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the advertising field. These individuals are often accountable for group outcomes and for the overall performance of the advertising function in an organisation.